Bruce Friedrich

Bruce Friedrich is co-founder and executive director of The Good Food Institute (GFI), a nonprofit organization that promotes innovative alternatives to industrial animal agriculture.

Bruce oversees GFI’s global strategy and operations, working with directors, international managing directors, and staff to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results. Bruce is a TED Fellow, Y Combinator alum, and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has appeared on The Today Show, NBC Nightly News, CBS Evening News, TED Radio Hour, and a variety of programs on MSNBC, Fox News, and CNN. Bruce’s TED talk has been viewed more than 1 million times. He co-authored two books, contributed chapters to seven more, and has written seven law review articles. He graduated magna cum laude, Order of the Coif, from Georgetown Law and also holds degrees from Grinnell College, Johns Hopkins University, and the London School of Economics.