Gil Phipps assumed the role of Kroger’s Vice President of Branding + Marketing + Our Brands in August of 2018. In this role, he leads the Kroger Company in branding, marketing strategy and creative. Additionally, Gil leads branding, innovation and product development for an Our Brands portfolio with sales in excess of $21 billion. Since assuming his initial role of Vice President of Our Brands in 2012, Gil has fueled unprecedented Our Brands growth through advances in brand building, the introduction of new brands, new product development and reformulations, with an eye on emerging food trends and innovation. In 2015, Supermarket News recognized Gil as one of the Top Disruptors in the industry.
Gil joined Kroger in August 2012, as Vice President of Our Brands. Prior to Kroger, he was at H-E-B, where he was the leader of the Own Brands Department, with oversight of branding strategy, brand development, brand growth, innovation, product development and packaging design and structure. Prior to his twelve years at H-E-B, Gil was a CPG Brand Manager and product development specialist at Hormel Foods, Michael Angelo’s and Guiltless Gourmet. He also has over seven years of grocery retail store management experience.
Gil has a bachelor’s degree in English and Philosophy from the University of Texas at Austin. He is on the board of directors and serves as chairman of the Marketing Board for Cincinnati ArtsWave. 2018 Store Brands Retailer of the Year
Gil and his wife, Kate, live in Cincinnati, and have two children.